SPECTRUM R

SpectrumR is a specialized service that helps companies Monetize & Democratize data. With a combined experience of 30 years, our experts have helped clients unlock real life business issues across different Regions (Europe, Africa, Middle East and Asia), Industries and Business challenges. We advise Top Executives, CMI, Marketing Managers and VPs to help drive business growth.

Data Monetization & Democratization is need of the hour. By enabling mainstream data access and maximizing the value of your existing data assets, you can solve business issues and leverage potential opportunities.

OUR MISSION: To Unlock the Power of data for Exponential Impact on Business Performance.

We have the Collective Intelligence of cutting edge consultants and the passion to re-define how data can be translated into action. We are an End-to-End partner; we can collect Primary Consumers Data (through Market Research), analyze and generate key insights, connect the dots with existing transactional or behavioral data in your organization and create an Eco-System that will work hard to support your Marketing Intuition and experience. We can also work with existing data sets to study patterns and create value.

Our Consultancy ethos is rooted in three key beliefs:

Digitised World: Today we have an ever-connected consumer; which means more informed and educated buyers. They have better decision-making power due to instant access to independent product reviews and experts, fluid purchase journeys and dwindling brand loyalty levels.

Data Proliferation: Today there is no dearth of data; it is widely available through various internal and external sources. It is critical for decision making. However, companies often find it very difficult to make sense of all the data points as there is rather a lack of internal expertise to drive value from this data.

Insights to IMPACT: Today there is thus a need to be more agile and nimble in reacting to consumer demands. Speed to market is critical and the traditional view of Marketing has revolutionised; Marketers are focussing more on three key elements; Data Analytics, Brand Strategy & Customer Experience rather than only Advertising & Communication. Clients now seek partners who can help answer business issues and drive the growth agenda.

There is thus a need to identify the Opportunity or Threat much earlier; setting up an early warning system is Critical to protect Interests.

SpectrumR helps unlocks the power of data for successful Business Decisions.

Whether it is Marketing Research Data, Retail Sales data, Digital/Social Listening Data OR Industry Data, our expertise will extract hidden stories behind the numbers to help answer your questions or identify opportunities. We are experts in integrating various data sources to optimize data value.

Our Services & Expertise

QuantumR
Data Mining & Analytics to solve Real Life Business Issues

VerteX
Predictive Analytics to Forecast likely Outcomes

Insights Unlimited
Marketing Research for Strategic & Tactical Studies