Market Research & Data Analytics

In today’s disruptive era, businesses need help to achieve incremental growth. Rapidly evolving consumer needs, new business models and global digitalization have complicated marketing efforts.

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To successfully navigate the new normal, data driven strategies is need of the hour. Gone are the days when information and research companies are viewed as suppliers of research findings; clients now demand strong partners who can help generate & translate deep consumer insights for crafting winning strategies. 

SpectrumR embodies this role and can help achieve your targets. With strong consultancy ethos, advanced analytical frameworks & tech fused tools, we are uniquely placed to drive growth through data & provide a strong point of view on complex business issues.

We believe that the shape of information industry will drastically change in the next 3-5 years; we want to be the catalysts and game changers. With expertise in behavioural science, data analytics (based on ai) & tech fused research, we simply generate better consumer insights. We have a strong team of consultants, market researchers, data scientists and tech geeks who understand the power of data driven marketing for landing successful strategies.

We realize the pressure on business today to achieve leaner and faster innovation process. Faster go to market enables timely response in a highly competitive environment. Our Rapid Research tools cut down traditional research timelines in half without being cost prohibitive, helping clients move forward with confidence of insights. 

Our Consultancy ethos is rooted in three key beliefs:

Digitised World: Today we have an ever-connected consumer; which means more informed and educated buyers. They have better decision-making power due to instant access to independent product reviews and experts, fluid purchase journeys and dwindling brand loyalty levels.

Data Proliferation: Today there is no dearth of data; it is widely available through various internal and external sources. It is critical for decision making. However, companies often find it very difficult to make sense of all the data points as there is rather a lack of internal expertise to drive value from this data. 

Insights to IMPACT: Today there is thus a need to be more agile and nimble in reacting to consumer demands. Speed to market is critical and the traditional view of Marketing has revolutionised; Marketers are focussing more on three key elements; Data Analytics, Brand Strategy & Customer Experience rather than only Advertising & Communication. Clients now seek partners who can help answer business issues and drive the growth agenda. 

There is thus a need to identify the Opportunity or Threat much earlier; setting up an early warning system is Critical to protect Interests.